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The domain states the following, "Everyday Mom, Committed to a Healthy Life." I observed that the web page also stated " 21 Day Fix Challenge Group." They also stated " 21 Day Fix Challenge Pack. Eat Clean 7 Days of Meals. If you have been wanting to try Shakeology for the first time or have been using one flavor for awhile and want to try a different flavor to see if you like it, we will now have Learn More. JOINING a Challenge Group is a NEW CONCEPT for many people. It was completely new to me two years ago! Built on the Genesis Framework." The meta header had avocado salsa as the first keyword. This keyword was followed by blackened salmon, healthy meal, and recipe which isn't as urgent as avocado salsa. The other words the site uses is recipe post. salmon is also included and might not be understood by search crawlers.